On 26th June, 2024 Segway Global Dealer Conference was held in Changzhou, China. With the theme of ‘Embrace Evolution’, the conference discussed the market strategy of Segway under the fierce competition, drawing over 100 global dealers and more than ten international media outlets to the event.
During the conference, Segway Powersports unveiled its global development strategy, emphasizing technological integration, product innovation, regionalized marketing, and humanized service. This strategy aims to strengthen partnerships and expand Segway’s global influence, with a focus on creating an ecosystem where all stakeholders thrive.
Segway announced the global brand ambassador project for differentiated regional brand marketing. During the welcome dinner, it was officially announced that Portuguese racing driver ANDRÉ FILIPE has become Segway's brand ambassador.
To recognize the hard work of the dealers and their past achievements, Segway has set up a few awards: Outstanding Sales Performance Award, Outstanding Brand Performance Award and Outstanding Market Expansion Award
From the release of Super Villain last year, to the latest release of AT10 and UT6, Segway has presented the concept of innovation as the core value, and is committed to pushing the performance of ATVs to the extreme. Through continuous R&D, Segway will provide users with a more excellent driving experience, maintain its top position in new energy and intelligence, and take the lead in the ATV industry.